They ask ChatGPT. They read Reddit threads. They watch YouTube reviews. They check Perplexity before they fill out a form. Most businesses are optimized for one of those platforms. We get your site ready for AI and help you show up where your potential clients make their decision.
You can't buy your way into an AI recommendation.
When someone asks ChatGPT or Perplexity for a recommendation in your category, the answer is based on how well AI systems understand your brand, your expertise, and your relevance. No ad budget changes that.
Most businesses have never checked whether AI recommends them at all.
We check. When it doesn't, we know how to fix it.
Search has split into dozens of surfaces. Google AI Overviews. ChatGPT recommendations. Reddit threads that rank on page one. YouTube as a standalone search engine.
Your buyers move between all of them before they decide.
We map where your customers research, find where you're invisible, and close the gaps. Not with content volume. With targeted visibility work in the places that are actually costing you revenue.
The new search landscape
Generative Engine Optimization (GEO) is about making your site the source AI systems quote when they answer a question in your category. Answer Engine Optimization (AEO) is about showing up when tools like ChatGPT, Perplexity, and Google AI Overviews generate a recommendation rather than a list of links.
Traditional SEO gets you ranked. GEO and AEO work pushes you further to get cited more often.
Most businesses haven't started. The ones that have are pulling ahead in every channel at once because when AI recommends you, it does it at the exact moment someone is ready to decide.
Your site either trains AI to recommend you, or it doesn't. We make sure it does.
See how we audit your AI visibility →Featured case study
+531%organic traffic
No site rebuild, no backlinks bought. We pointed the blog at real search demand and clicks went from 293 to 1,850 in 6 months.
Read the case study →
Case study
Trafficrecovered
No content written, no links built. A search intent mismatch caused the drop — restoring the browse-and-compare experience on the collection page recovered organic traffic within days.
Read the case study →
The framework
Search Everywhere Optimization (SEvO) stacks in a specific order. Each layer builds on the one below it. Skip the foundation and the layers above won't hold.
Most businesses start at the top, publishing content into a void, and wonder why nothing sticks. The fix is to build from the ground up.
Read the full framework →Foundation
Invisible on Reddit. Fixed.
Ranking on Google, missing from ChatGPT. Closed the gap.
Strong Google presence, zero YouTube. Fixed both.
"We work with SEOLeverage and Gert Mellak, they do all our SEO. We have a true SEO strategy now where we are actively out there, instead of SEO being a byproduct of our other marketing."
"Gert has a calculator that changed how I think about SEO... focused projects that fix one revenue leak at a time."
Gert Mellak has been doing SEO for 20 years. He's worked with 200+ brands - from Shopify stores doing $1M+ to B2B SaaS companies preparing for Series A to consulting firms that had tried SEO before and got nothing from it.
When ChatGPT started making product recommendations in 2023, he noticed something: most businesses had no idea whether AI was recommending them or their competitors. Most still don't.
SEOLeverage works with B2B SaaS founders, Shopify brand owners, consulting firm owners, and local businesses to close the visibility gaps that are actually costing revenue. The team is 15 senior SEO specialists working across North America, Europe, and Australia.
Gert writes for Search Engine Land and is a regular contributor to industry research on AI search behavior.
The diagnostic call takes 15 minutes. You'll see exactly where you show up, where you don't, and what the gaps are costing you.
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